DO NOT (OVER)PROMOTE YOUR BOOK TOO EARLY.
As someone whose first window from sale to shelf was on the long side (23 months), I know it’s HARD. You’ve had this immense accomplishment, selling your first novel, and you want to talk about it! But this is seriously the best promo advice I can give you. If you’re still outside the six-month mark, and ESPECIALLY if you’re outside the year mark, don’t over-promote the book.
I know, you’re thinking, “But how do I stay on people’s radars?? How do I keep them from forgetting about my book?”
The trick there, is not to keep them from forgetting about your book. It’s to keep them from forgetting about YOU.
Learn to promote yourself, not in the AUTHOR AS COMMODITY sense, but in the AUTHOR AS PERSON sense. Be accessible. Be interesting. Develop a relationship with your audience, and they will stick with you, and when the time comes, you can talk about your book.
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